Senior Marketing Executive (QSR Lead)

Our client is a leading manufacturer of value-added food ingredients.

Samut Prakan, Thailand

This is a newly created role under the Marketing Team as Senior Marketing Executive – QSR Lead. (1 Sentence Job Summary)

Responsibilities:

Develops a market understanding, competitor and business insights within the assigned customer segments and to identify market opportunities for growth.
Leads the research on market behaviour, consumer insights and trends generation for the assigned customer segments and creates relevant customer and sales presentations.
Builds functional relationships with R&D, Culinary and Sales teams assigned to the same customer segments and collaborates with them in the development of customer NPDs and presentations by providing market information and leads ideation sessions as needed.
Conducts trend presentations to specific customer segments.
Leads the creation of marketing tools and collaterals to support growth plans specific customer segments, ensuring adherence to brand guidelines.
Leads the development and execution of pro-active innovation launches for the assigned market segment with a fully developed 4Ps in place.
Leads the development of materials for internal and external communication and supports other functional teams in order to ensure adherence to brand guidelines.
Leads the consumer and market understanding, competitive analysis and business insights for specific customer segments, collaborating with sales, R&D and culinary teams to support the growth plans for this segment.
Leads the commercial execution of relevant innovation based on the identified growth plans for the segment.

Qualifications:

Degree qualified in marketing or related fields.
3 years’ experience in Marketing in the Food Industry.
QSR, Food Service would be advantageous.
Experience in B2B and/or B2C marketing and consumer insight/research knowledge.
Sales experience is a plus.
Strong oral and written business communication and presentation skills in English.

What Our Client Offers:

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